Bite-Sized Business Marketing Seminar Series

Join me at the Milford Bank on March 16th, to learn more about how I help business owners increase sales and profitability while working more efficiently. My training focuses on sales & marketing including plan development, processes, team building, communication, and financial management. ROI Business Advisors have helped businesses grow more than 40% in one year, helping them become million dollar businesses. 

Hope to see you there! 

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How You Can Use SMART Goals to Get What You Want

All successful businesspeople set quality goals. To create quality goals for yourself and your business, test your goal against the five SMART criteria to see if it is a quality goal. You may have heard about them before, but do you follow SMART criteria when setting goals?

To create a quality goal, you must first set a goal that is Specific. For example, having a goal of becoming wealthy is not enough. The key question here involves whether you have an exact amount of money you want to attain. “Think big” as Donald Trump would say. The second criterion involves your goal being Measurable. If you can’t measure it, you won’t know if you attained it. Examples include a specific number or the answer to a yes/no question. The third and fourth criteria involve your goal being both Attainable and a REACH. Setting a goal that you don’t believe you can achieve is de-motivating. Then setting one that you know you will attain every time you try is not worthwhile either. For most people, goals that you will attain somewhere between 67 and 90% of the time are the most effective as you have balanced these two criteria. The final criterion involves Timeframe. You must have a specific date (and time, if possible) by which your goal is to be accomplished.

If your goal passes all five tests, write it down. Then review it twice a day, take action and watch your goals being attained by your efforts.

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Are Your Goals Holding You and Your Business Back? What You Can Do About It

Whether you are a business owner, or work for one, a key to your success is your goals or lack of them. This does not only pertain to salespeople. In fact, the lack of written goals may be what is holding you back from where you could be taking your sales, your company and your career. If you don’t have quality goals that are written, you are not alone. In his book What They Don’t Teach You at Harvard Business School, Mark McCormack tells how only 3% of the 1979 Harvard MBA class had written goals just prior to graduation. Another 13% had goals that were not in writing, and 84% had no specific goals other than graduating and enjoying the summer. Ten years later, the 13% of the class having goals that were not written, were earning an average of ten times the income of those without goals. The 3% with written goals did even better, averaging over ten times what the others with unwritten goals, and 97 times what those with no goals were earning at that time. Which group would you rather be in? By creating goals and writing those goals down you will increase your success. Many in the Milford, CT area are already doing so. Are you?

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How Better Activity Makes You More Money

Laws regarding business just cannot be broken, and one of those laws involves the connection between activity and income. The law states that your income is determined by your activity. The better your everyday activity in your work, the more money you will make. Your financial results-profits for business owners and commissions for salespeople, are the best gauge of how good your activity really is. The following describes the three ways to make your activity better.

One way is QUANTITY, increasing the number of times you do something. For a salesperson, that may mean making more telemarketing cold calls to attain more face-to-face appointments. A second is QUALITY, improving how well you execute the strategy. For the telemarketer that may mean improving presentations, asking better questions, and improving the script being used. If your efforts in each of those areas does not improve your results, then change your STRATEGY CHOICE-try a different activity. Perhaps telemarketing is not the way to reach your target market. Try face-to-face cold calling (or as some call it, “Bold calling”.

By making your activities better, you will make more income, probably feel less stress at work, and have more fun. So try it and take Action today!

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